Write the text structure of your content
In order to prepare your writing plan, go to the "Structure" tab.
Competitive analysis
- Find the best performing content thanks to the optimization score of your competitors
- Go to their editorial plan at the bottom of the page and select the headers of the topics you are interested in to create your own editorial plan by adding them to your text structure
- You can organize the order and structure of your plan by changing the Hn tags and adding your own headings
PAA and thematic clusters
- Identify the best performing content thanks to the optimization score of your competitors
- Find the AAPs (People Also Ask) associated with these searches
- Below, discover the thematic clusters
- Use the PAA and Thematic Clusters as inspiration for your copywriting plan
You're ready to go straight to the editorial part!